A video and/or audio conferencing system having virtual meeting room services is disclosed. The virtual meeting room services enables a third party to control and manage one or more virtual meeting rooms. Each third party organization may receive one or more dial in numbers, which is associated with a profile that defines the type of the conference that can be conducted. The profile defines the “capabilities” of the virtual meeting room, such as the maximum number of conferees, type of conference, type of endpoints, transcoding and protocol requirement, etc. Each virtual meeting room may have an NID (Numerical Identification) used by the peers along with the dial-in number to join the virtual meeting room.