A communication system (100) includes a portal (110), a subscriber (108), a service processor (112), and a communication network (102-104, 107) for providing communication between the portal (110), the subscriber (108) and the service processor (112). The components (108-112) of the communication system (100) are programmed to transmit registration information from the subscriber (108) to the portal (110), transmit from the portal (110) to the subscriber (108) a coupling application (212), corresponding controllable content, and a ticket identifying a communication session between the subscriber and the portal, invoke the coupling application (212) in response to a content type of the controllable content selected at the subscriber (108), transmit the ticket and the content type from the coupling application (212) to the service processor (112), transmit the ticket and the content type from the service processor (112) to the portal (110), transmit supplementary content corresponding to the content type from the portal (110) to the service processor (112), and transmit synthesized content corresponding to the supplementary content from the service processor (112) to the subscriber (108).