A spark plug including: a center electrode as defined herein; a substantially cylindrical insulator as defined herein; a cylindrical metal shell as defined herein; and a ground electrode as defined herein, wherein a spark discharge gap is provided between the leading end portion of the center electrode and the leading end portion of the ground electrode, and the ground electrode has a bulging curved face on a side opposite to a side in which the center electrode is provided, and a maximum of width of the ground electrode within a range of ±1 mm from a center point of the spark discharge gap in the axial direction, as viewed in a direction where the center electrode and the ground electrode overlap, is 105% or less of a width of an ordinary portion having a substantially constant width.