Apparatus and method of creating and printing a postal indicium incorporating a dynamic, image-dependent watermark including receiving and storing a transformed image and metadata from an electronic device, inserting a watermark or portions of a watermark into the transformed image at one or more watermarking zones specified in the metadata, performing a transform on the transformed image with the watermark or portions of the watermark inserted therein to create a printing image, and printing the postal indicium wherein the postal indicium incorporates the printing image, a barcode and human readable text.