A method, system and apparatus for automatic field linking is described. In one embodiment, the invention is a method. The method includes receiving input data for a first field. The method further includes receiving input data for a second field. The method also includes comparing contents of the first field to contents of the second field. Additionally, the method includes detecting identical contents of the first field and second field. Moreover, the method includes offering an opportunity to a user to create a link between the first field and the second field. Furthermore, the method includes receiving acceptance from the user. The method also includes creating the link between the first field and the second field and storing the link between the first field and the second field in persistent storage.