A digital camera automatically changes its imaging sensitivity based on a proper exposure value that is calculated at a predetermined standard imaging sensitivity based on subject brightness measured from a photometry area of a scene to shoot. When the decided imaging sensitivity is higher than a predetermined sensitivity threshold value, the scene is judged to be a low brightness backlit scene that contains a higher brightness portion around a dark main subject, and a lower brightness portion around the higher brightness portion. A rear light judgment value is calculated as a difference between a central photometric value and a peripheral photometric value of a photometry area, and is compared with a predetermined rear light threshold value, to judge whether the scene is backlit or not. When the scene is judged to be a backlit scene or a low brightness backlit scene, the digital camera emits a flash light synchronously with an exposure.