A method and apparatus for messaging within a mobile virtual and augmented reality system is provided herein. During operation a user can create “virtual graffiti” (203) that will be left for a particular device (105, 107, 109) to view as part of an augmented reality scene. The virtual graffiti will be assigned to a particular physical location. The virtual graffiti is then uploaded to a network server, along with the location and individuals who are able to view the graffiti as part of an augmented reality scene. When a device that is allowed to view the graffiti is near the location, the graffiti will be downloaded to the device and displayed as part of an augmented reality scene. Content filtering may take place on the graffiti so that only specific graffiti is displayed on a user's device.