In one embodiment of the present invention, while composing a textual message, a portion of the textual message is dynamically indicated as having heightened emotional value. In one embodiment, this is indicated by depressing a key on a keyboard for a period longer than a typical debounce interval. While the key remains depressed, a plurality of text parameters for the character associated with the depressed key are accessed and one of the text parameters is chosen. Animation processing is then performed upon the textual message and the indicated portion of the textual message is visually emphasized in the animated text message.