An endless member driving device, includes: an endless member that rotates by receiving a driving force; a cooling path that extends in a widthwise direction along at least one of an obverse surface and a reverse surface of the endless member; and a gas transfer unit that transfers a gas in the cooling path along the widthwise direction of the endless member, wherein the cooling path includes a downstream-side cooling path that is formed on a downstream side in a gas transferring direction of the cooling path, and the downstream-side cooling path being directed in an opposite direction to a moving direction of the obverse surface or the reverse surface of the endless member perpendicular to the widthwise direction with respect to the moving direction.