A system for allocating loyalty reward points to a player at a gaming area, where the player has a loyalty reward card. The player further being associated with identifiable casino chips each having a radio frequency identification tag. The system has a recording device located in the vicinity of the gaming area for reading and recording the player details on the loyalty reward card, and RFID readers for detecting player casino chips located in play in the gaming area. The RFID reader is operatively connected to the recording device such that at the completion of bet placement the value of player casino chips in play in the gaming area detected by the RFID reader is communicated to the recording device thus enabling the value of bets placed by individual players to be calculated and thereby determining the allocation of loyalty reward points to individual players for the particular bet placement.