A video game apparatus includes a CPU, and the CPU allows a game to proceed according to input data transmitted from a controller performed a swing operation by a player. When a ball hit by a player character according to a swing operation performed by the player collides with a target object, a collision location thereof is detected. For example, a normal target image and several different types of broken target images are prepared and one of the broken target images is selected according to the collision location. In addition, a determinant is calculated for placing the broken target image in a virtual three-dimensional space such that a direction oriented toward the collision location from a center of a target object matches a reference direction of the broken target image. Then, the broken target image is placed and thereafter display is provided in such a manner that the target object is breaking.