A photographing apparatus comprises an operation unit and a controller. The operation unit has a direct key and an operation key. The operation key is used for setting a function regarding at least one of an image processing operation of an image data obtained by a photographing operation and a storing operation of the image data and is operated more than once for setting the function. The direct key is used for setting the function and is operated only once for setting the function. The controller sets the function corresponding to an operation of the operation key and that sets the function corresponding to one operation of the direct key. When the direct key is operated once, the function is set regardless of a prior function state set by operating the operation key.