In an image sensing apparatus having a zoom lens, a zoom ring that designates driving of the zoom ring at the time of image sensing, a power switch, and a zoom controller of the zoom lens that is capable of changing a driving speed of the zoom lens, it is determined whether or not operation of the zoom ring is performed in combination with predetermined operation of the power switch. In a case where the operation is performed in combination, the driving direction of the zoom lens designated by the zoom ring is detected, and driving of the zoom lens is continued in the detected driving direction during performance of the predetermined operation of the power switch irrespective of continuation or discontinuation of the zoom ring operation.