Wireless communication is carried out between devices. A highest frequency band is selected. When the selected frequency band includes an unused channel in which no disturbing wave is present, a maximum transmission rate at which a received field strength value exceeds a threshold value is determined. When the selected frequency band does not include an unused channel or one in which no disturbing wave is present or there is no transmission rate associated with the selected frequency band at which the received field strength value exceeds the threshold value, the next highest frequency band is successively selected and the above is repeated. When the maximum transmission rate is successfully determined, communication is initiated using the unused channel of the selected frequency band at the maximum transmission rate as a communication channel.