The notification system identifies media content based on personal preferences of individual users and provides notification of identified media content to the users. In one embodiment, the system (100) includes a number of user nodes (102, 104, and 106) that communicate with a registration site (110) and a notification site (112) via the internet (108). The notification site (112) includes a media content database (120) and a processor (118) running contents election logic. The processor (118) accesses the media content database (120) in order to identify content that may be of interest to particular users of the user nodes (102,104 and 106). In this regard, content for a particular user may be identified by matching interest information obtained from the registration site (110) with the content information of the media content database (120).