A script management and asset development system is disclosed. The system includes user activated menus for facilitating the distribution, viewing, listening, analyzing, storage, archiving, retrieving, searching, sorting, annotating, prioritizing, quantifying, tracking, printing and managing of assets. Each asset can include one or more of a document, image, literary piece, script, manuscript, treatment, book, synopsis, logline, song. Assignable Asset Restriction Levels within the system facilitate the imposition of restrictions, limitations, and permissions to both users and assets. A Rubric is assignable to each asset. The Rubric includes elements to which a user can respond for each asset thereby producing a numeric value. Also, a numeric value grading system, which implements a running calculation of an RPA (Rubric Point Average) to provide a grade or rank to each asset, is provided based upon scoring of the elements on the Rubric.