Systems and methods for allowing media recommendations to be hyped in a media recommendation system. Recommenders desiring to emphasize a particular media recommendations sent to recipients can “hype” the media recommendation. Hyping is a request for the media recommendation to be used or played sooner by the recipient that it otherwise would if the media recommendation were not hyped. Typically, hyping a media recommendation increases its priority or order of placement in a recipient's media queue, which controls the order of usage or play. The higher the placement, the sooner the media recommendation may be used or played by the recipient. A hype score may be calculated for a hyped media's recommendation to control the order of placement of hyped media recommendations in the recipient's media queue. The hype score may be a function of a hype value and a natural score as if the media recommendation were not hyped.