A liquid crystal display device is disclosed which includes first, second and third data lines arranged in one direction, a data driver for alternately supplying a data signal of a first polarity and a data signal of a second polarity to each of the first, second and third data lines during an interval of two horizontal periods, first and second gate lines arranged to cross the first to third data lines, a gate driver for sequentially driving the first and second gate lines, and first red, first green, first blue, second red, second green and second blue pixels located between the first gate line and the second gate line and arranged in order along the first and second gate lines. The first red pixel cell is connected to one side of the first data line and the second gate line. The first green pixel cell is connected to the other side of the first data line and the first gate line. The first blue pixel cell is connected to one side of the second data line and the first gate line. The second red pixel cell is connected to the other side of the second data line and the second gate line. The second green pixel cell is connected to one side of the third data line and the first gate line. The second blue pixel cell is connected to the other side of the third data line and the second gate line.