A system, method, and apparatus are directed to enabling a user to record VOIP conversations for selective instant replay. The VOIP conversation may be automatically recorded upon initiation of the conversation, or the user may select to record at least a portion of the VOIP conversation. At any point during the VOIP conversation, the user may select to bookmark a position for later replay. During the VOIP conversation, the user may select to instantly replay at least some of the recorded VOIP conversation. The user may select to instantly replay from a beginning of the recorded conversation, from the bookmarked position, or from a pre-determined time interval into the recorded conversation. Upon completion of the instant replay, the user may then return to a latest chronological rewind position within the recorded VOIP conversation. The other party may also be provided an indicator that the conversation is being recorded.