In accordance with the present invention, a media content management application that allows a user to create and customize a version of media content based on semantic criteria is provided. Based on semantic criteria, the media content management application may use editing/assembly software packages to construct a version of the media content for an intended audience. In addition, the media content management application allows a user to generate the version of media content suitable for a website and allows a user to receive feedback from the website. Based on the feedback from the website, the media content management application may select one version of the media content from a plurality of content, adjust the placement of the media content prior to broadcasting the media content, and/or customize the media content prior to broadcasting the media content.