An apparatus and method for transmitting data. The method for transmitting data includes compressing data to be transmitted and configuring a plurality of packets, arranging the packets such that the entropy mean between the packets neighboring in any one side approximates to a reference entropy set in proportion to the maximum data processing calculation amount of a receiving side portable terminal, referring to the compression entropy of each of the packets, and setting a transmission order in accordance with the arranged order; and transmitting the packets in accordance with the transmission order.