A segmented circular bar code is made-up of inner and outer locator rings, one or more data rings, two large orientation cells, an even number of radially-extending gaps dividing the bar code into a corresponding number of segments, and gap locator cells straddling each radially-extending gap. Each of the locator rings and the data rings is circular and has a finite width. All rings are concentric and there is no circumferential space between the rings.