A method and system for establishing communication with a device is provided. Aspects of an exemplary embodiment include detecting, at a first device, a physical interaction between the first device and a second device; determining a network address usable for establishing communication between the first and second devices based on information derived from the detected physical interaction; and providing for at least one of sending a message directed to the network address from the first device to the second device and assigning the network address to the first device for receiving a message directed to the network address.