The present invention provides a system and a method for providing notification of an incoming call from the calling party to the called party. The method includes receiving a request to connect the call from the calling party to plurality of end devices of the called party. A profile information associated with the called party is retrieved. The profile information includes data on plurality of the end devices provisioned to be alerted upon connection of the incoming call and on instructions for alerting the end devices in a specific sequence. Additionally, the end devices of the incoming call are alerted in accordance with the specific sequence which would be either parallel ringing order or sequential ringing order.