A luminance intensity of pixels of an input digital image is corrected for generating a corrected digital image. A luminance of each pixel is calculated as a function of the luminance of a corresponding pixel in an original image according to a parametric function. A mask of the input digital image to be corrected is generated according to a bilateral filtering technique. For each pixel of the input digital image, a respective value of at least one parameter of the parametric function is established based upon the luminance of a corresponding pixel of the mask.