A lubricant applying device, includes: an image carrier; a lubricant; a lubricant applying member that contacts the image carrier and the lubricant, and maintains a portion of the lubricant on an outer periphery of the lubricant applying member due to rotating so as to apply the lubricant to the image carrier; and a solid material that is adjacently provided with the lubricant on an upstream side in a rotation direction of the lubricant applying member, wherein the solid material has a higher level of hardness than the lubricant and is worn out due to contact with the lubricant applying member.