Apparatus, methods and systems for sharing and distributing electronic content using a mobile device are presented. In more specific terms, a viral marketing-based, discounted referral and recommendation model by which users may forward electronic content to other users in disclosed. In one aspect, a method of distributing electronic media content over a network includes displaying a discounted offer on a first device that has been transmitted from another device for which the electronic media content has been purchased. A notification is then received, and upon receiving an acceptance from the first device, the electronic media content is transmitted to the device.