A method and system of computer-assisted business resource automation that is applicable to a variety of business enterprise requirements including, but not limited to customer relationship management and sales force automation. The system provides improved an apparatus and method for automating the production of business resources such as documents and presentations. The system further provides an apparatus and method for analyzing the associated processes of the enterprise and providing business intelligence such as sales analytics. In particular, aspects of the invention include, but are not limited to: a hierarchical architecture that simplifies customization and maintenance of enterprise software, the encapsulation of data within reusable intelligent advisor objects, and the flexible integration of a variety of expert systems functionality and other apparatus and means of artificial intelligence therein.