A system for inserting secondary content into programmed primary content includes a first database storing a number of primary content, a second database storing a number of secondary content and a server in communication with the first and second databases. The server is programmed to receive primary content distribution requests and associate the primary content distribution requests with one of a plurality of programmed play lists. The server is also programmed to execute secondary content insertion instructions including secondary content selection instructions and frequency of secondary content distribution instructions to generate an integrated play list comprising the primary content associated with the programmed play list and the secondary content.