Invention Grant
- Patent Title: Advertisements in an end-user controlled playback environment
- Patent Title (中): 最终用户控制播放环境中的广告
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Application No.: US12624430Application Date: 2009-11-24
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Publication No.: US07882519B2Publication Date: 2011-02-01
- Inventor: Reuven Wachtfogel , Jonathan Maissel , Moshe Kranc , David Richardson , Ezra Darshan , Ron Katz , Yossi Tsuria , Sam Michelson , Mika Krause , Steve Epstein , Moshe Shlissel , Doron Handelman , Shlomo Kipnis , Chaim Shen-Orr
- Applicant: Reuven Wachtfogel , Jonathan Maissel , Moshe Kranc , David Richardson , Ezra Darshan , Ron Katz , Yossi Tsuria , Sam Michelson , Mika Krause , Steve Epstein , Moshe Shlissel , Doron Handelman , Shlomo Kipnis , Chaim Shen-Orr
- Applicant Address: GB Middlesex
- Assignee: NDS Limited
- Current Assignee: NDS Limited
- Current Assignee Address: GB Middlesex
- Agency: Ladas & Parry LLP
- Main IPC: H04N7/10
- IPC: H04N7/10
Abstract:
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
Public/Granted literature
- US20100070993A1 ADVERTISEMENTS IN AN END-USER CONTROLLED PLAYBACK ENVIRONMENT Public/Granted day:2010-03-18
Information query
