A brake control apparatus comprises: a braking force applying mechanism that brakes a wheel by pressing a friction member upon supply of a working fluid; and a control portion that computes a target value set for controlling the pressure of the working fluid by utilizing a detected temperature of the friction member so as to restrain fluctuations of the effect of the brake caused by temperature changes of the friction member. The control portion restricts the utilization of the detected temperature in the computation of the target value in case a decline of the detection accuracy of the friction member temperature is predicted to restrain the influence of the decline of the estimation accuracy of the friction member temperature on the braking force control.