An image projection apparatus (100) comprises a projector (106), a frame (108), and a partially transparent screen (110). The frame (108) retains the screen (110) under tension, such that the screen (110) is inclined at an angle with respect to a plane of emission of light from the projector (106). The screen (110) has a front surface arranged such that light emitted from the projector (106) is reflected therefrom. The projector (106) projects an image such that light forming the image impinges upon the screen (11) such that a virtual image is created from light reflected from the screen (110), the virtual image appearing to be located behind the screen (110).