A digital driving display device to make gradation display by pulse width modulation includes: a pixel array unit arranging pixels having an electrooptic element and incorporating a memory in a matrix, disposing a scanning line for each row in a pixel arrangement in the matrix, and a signal line for each column; a horizontal driving section inputting display data in a block for each scanning line having a low to a high gradation level subfield for each bit of the data defining gradation levels of the pixels and in a period for weight of the bit, sampling-latching, sequentially transferring, and supplying the data to the signal line; and a vertical driving section selecting and scanning pixels of the pixel array unit in a row and performing scanning while jumping rows to write the data supplied in the block from the horizontal driving section to pixels of the pixel array unit.