A content shooting apparatus is provided, in which thresholds for generating metadata concerning shot images can be calibrated in accordance with shooting conditions.In a content shooting apparatus (Acc) for converting content data (Dc) into a stream (AV) and recording the stream (AV) to a recording medium (214) in combination with content-related metadata (Dm), a camera (101) shoots a subject (105) and generates the content data (Dc), a camerawork statistics portion (206s) detects movement (σ) of the camera, a camera microcomputer (206) compares the detected movement (σ) with a predetermined value (Th) to generate the metadata (Dm), and an automatic threshold setting portion (206t) changes the predetermined value (Th) in accordance with the detected movement (σ).