An image display body in which a decorative effect is obtained more effectively by an optical diffraction structure. In an image display body, an optical diffraction structure portion constituted by the optical diffraction structure in a halftone dot state is provided in a colored region on a base material. In the image display body, a dot area percent of a halftone dot a constituting the optical diffraction structure portion to the colored region ranges from 15% to 60%, an area of each halftone dot a is smaller than 0.25 mm2. The halftone dots 21a are diffused by an error diffusion method.