The invention concerns a method and a device for setting up the transfer of a multimedia content in a cell of a wireless cellular telecommunication network constituted of plural cells, the cells being neighbour of at least one other cell, each cell being managed by a base station. A first base station which manages a first cell receives from a second base station which manages a second cell which is neighbor of the first cell managed by the first base station, a message notifying that the second base station transfers the multimedia content in the second cell, the message comprising at least information identifying the multimedia content. The first base station obtains the multimedia content from the wireless cellular telecommunication network and transfers the multimedia content in the first cell.