An automatic vending machine (1) is provided with a vending machine main unit (10), with a play device (20) including a stuffed toy (21) on which a user can ride and a drive mechanism (24) for driving the stuffed toy (21), and with a control device that controls the vending machine main unit (10) and the drive mechanism (24) in the play device (20). The vending machine main unit (10) and the play device (20) are interconnected via the control device. The vending machine main unit (10) includes a product dispensing mechanism ((14a (14)), and payment accepting mechanisms ((13a), (13b) (13)) for accepting payment for the item, wherein the control device activates the product dispensing mechanism ((14a (14)) so as to deliver the item to the outside, as well as activates the drive mechanism (24) in the play device (20).