A request to cancel feedback pertaining to a transaction in a network-based transaction facility is generated when a user submitting the feedback has not participated in a dispute resolution process or other process of the facility. In another embodiment, a request to cancel such feedback is generated when a user submitting the feedback has been suspended from the facility within a certain time period of that user's initial use of the facility, or indefinitely suspended within a certain time period of leaving the feedback. In yet another embodiment, a user is required to view a tutorial before leaving his first negative or neutral feedback. In another embodiment, a user is presented with an interstitial page reminding him of the effects of leaving negative or neutral feedback.