A sign frame assembly having journally connected frames and appearing as an inverted “V” when deployed on a surface. Each frame has legs connected by a panel, and upper and lower crossbars which are parallel to each other and connect the legs. A receptacle defined by a plane including the panel and which is parallel to and separated from a plane formed by surfaces of the legs, and the upper and lower cross bars is provided to hold a flat object which may be used as a sign. The flat object may be inserted and removed without the use of tools or fasteners.