There is provided an expandable modular display that is generally comprised of display modules that may be wall mounted, utilized as a desktop or countertop display, or vertically stacked with a plurality of like display modules in a display stand. The display stand is disposed to be connected by hand utilizing connecting apertures and pins. The display stand may be expanded horizontally using the connecting apertures and pins to receive additional display modules. The display is disposed to mount display modules vertically in a back to back position.