An imaging apparatus for capturing an image using a solid-state imaging device. The imaging apparatus includes: a noise-elimination processing section capable of performing noise elimination processing on the captured image data by applying an individual noise-elimination intensity for each pixel; an image coding processing section compression coding the image data having been subjected to the noise-elimination processing; an image analyzing section analyzing the image data having been subjected to the noise-elimination processing and generating area specification information identifying a noticed area in the captured image; and a noise-elimination processing control section controlling the noise-elimination processing section so as to make the noise-elimination intensity for the noticed area in the captured image lower than the noise-elimination intensity for the other area on the basis of the area specification information from the image analyzing section.