A photo illumination technology that facilitates user selectable illumination of an existing photo ranging from full artificial flash illumination to ambient light illumination and every gradation between. The technology in one embodiment employs a digital camera feature that captures two photos hundredths of a second apart where one photo is captured in concert with a flash and one is captured with no flash. Compensations are made to reconcile any movement of the subject matter that may have occurred between the two photos and the user is presented with the infinite gradations of illumination on the subject matter when selecting a photo for display or printing.