A system, method, and service of managing data comprises establishing a computerized user profile guideline corresponding to selected television programming interests of a user; instructing a processor to manage data based on the computerized user profile guideline, wherein the data is received from a television programming broadcaster; and managing access to specified television programming when the computerized user profile guideline corresponding to the selected television programming interests of the user is satisfied. The process of managing access may comprise alerting the user with information pertaining to the specified television programming.