There is provided an image forming apparatus capable of realizing improvement of an image density by improving dot reproducibility and reducing fog at the same time. An alternating voltage is applied to a development sleeve so that a first period during which a first peak-to-peak voltage Vpp(1) is applied and a second period during which a second peak-to-peak voltage Vpp(2) that is lower than the first peak-to-peak voltage is applied are repeated alternately. The alternating voltage to be applied is applied so that a development-side potential to move toner from the development sleeve to a photoreceptor and an opposite development-side potential to move toner from the photoreceptor to the development sleeve alternate with each other. The potential to be finally applied in the first period is preferably the development-side potential.