A bead holder for installing a tire on a wheel includes a body portion, a first portion, and a second portion. The second portion includes a flat inner surface and a flat outer surface. The flat inner surface includes a shoulder and a face, and a ledge defined between the shoulder and the face. A tire may be installed on a wheel using the bead holder by placing the first portion into a lughole on the wheel and bringing the second portion into contact with the rim, whereby the flat outer surface of the second portion prevents a tire bead from slipping back over the rim. A user may then work around the tire bead, stretching it over the rim of the tire without having the tire bead slip back over the rim.