A wind turbine blade that includes integrated erosion, lightning and icing protection for a leading edge. The leading edge includes a frontal surface with an erosion shield positioned external to the frontal surface. An internal lightning conveyance path is provided with an electrical connection from the erosion shield to the internal lightning conveyance path. A heat-generating element is positioned between the erosion shield and the frontal surface and a heat conduction path is provided from the heat-generating element to the erosion shield. Further, a structure is provided for connecting the heat-generating element to an energy source within the blade.