The present invention relates to an ink jet ink which is an oil-based white ink for ink jet recording containing (a) titanium oxide having an average particle size of 0.15 to 0.25 μm, (b) a resin, (c) an organic solvent and (d) a nonionic surfactant, wherein the nonionic surfactant comprises at least one member selected from polyoxyethylene alkyl ethers and polyoxyethylene phenyl ethers. According to the invention, there can be provided an oil-based white ink for ink jet recording which is excellent in ejection stability and in recovery properties after standing for a long period of time.