An image output controller is capable of directly or indirectly controlling a printer printing a color chart and a color measuring apparatus carrying out color measurement for the color chart. When color authentication is executed for an optionally set image, a process is carried out in relation to user's setting or automatic optimization including at least one of a printing position of the color chart, a layout of the color chart and a color value of the color chart. The printer is controlled according to a printing condition based on the user's setting or the automatic optimization so that the color chart is printed on a sheet of predetermined printing paper. The color measuring apparatus is controlled so as to carry out color measurement for the printed color chart.