A photographic apparatus infers a user's photographic intent and accordingly switches between a manual shoot mode and an automatic shoot mode. In the manual shoot mode, processing to save photographic image data is timed in accordance with the user operating a user-operable shutter element, while in the automatic shoot mode, such processing is conducted independently of shutter element operations. A photographic unit photographs a scene, acquires photographic image data of a subject, and then executes processing for saving the photographic image data. An intention judgment information detector detects intention judgment information used to judge the photographic intent of the user. A controller makes an intention judgment using the intention judgment information from the intention judgment information detector, and according to the intention judgment result, causes the photographic unit to selectively execute the operations for one of the modes.