A developing device using a magnetic mono-component developing agent includes a rotary sleeve that accommodates a stationary magnet, and a toner layer thickness regulating member that regulates a thickness of a toner layer formed on the rotary sleeve. The toner layer thickness regulating member includes a blade formed of a plate-like member made of a magnetic material and a magnet attached to the blade on a side upstream in a rotation direction of the rotary sleeve. The magnet is disposed in such a manner that a direction of a magnetic field generated in a portion of the magnet on a side of the rotary sleeve is almost in parallel with the rotation direction of the rotary sleeve.